Aged Care
Marketing Agency

We’re a full-service aged care marketing agency that utilises an integrated approach to help aged care providers grow online. Our proven, data-driven strategies deliver measurable results. 

Social Media Management

Our Aged Care Marketing Services

We help aged care providers enhance their online visibility, generate leads, and grow their business.

Website Design

Our team designs and develops professional WordPress websites for aged care service providers that drive business growth. The aged care provider websites we build are responsive, easy to navigate, and optimized for SEO and lead conversions.

Facebook Ads

Facebook is one of the most popular marketing channels in Australia. With Facebook Ads, you can reach potential clients through targeted campaigns. Our expert team creates, launches, and manages Facebook ad campaigns for aged care providers looking to attract more clients to their businesses.

SEO

We utilize on-page and off-page search engine optimization strategies to help aged care service providers improve their rankings on aged care-related keywords that potential clients use on Google to find aged care services. Our SEO strategies help aged care providers build a strong online presence on search engines, increase organic traffic, and grow their business effectively.

Google Ads

Many people searching for aged care services use Google Search to find providers. If you are not advertising on Google, you're missing opportunities. We create, manage, and optimize Google Ads campaigns to promote your aged care services on Google's search results pages (SERPs). Our search engine marketing strategies help aged care providers drive results.

Social Media Management

Too busy to manage your social media accounts? Our social media marketing team creates and schedules relevant content on your social media accounts across Instagram, Facebook, and LinkedIn. Engage your target audience on social media channels with our social media management services.

Email Marketing

Whether you're looking to nurture leads or send monthly newsletter campaigns to your email list, our team takes care of everything, including copywriting, designing, and email automation. We also help aged care providers grow their email lists with lead generation campaigns on social media.

NDIS Website Design

We utilise full-funnel marketing strategies to grow your aged care business

Full-funnel marketing guides potential clients from initial awareness to genuine interest in your services. It builds trust and brings in clients who are seriously considering aged care options, not just casual browsers.

At AdTuna, we tailor full-funnel strategies specifically for aged care. We create campaigns for each stage—introducing your services, helping clients understand their benefits, and supporting inquiries and follow-ups. 

Our full-funnel approach attracts high-quality leads and maintains steady interest from those ready to take action, with the support of a team that understands the aged care sector.

Enquire about our digital marketing services

Get in touch with us today to discuss how our digital marketing services can help your aged care business grow.

FAQs

We take a comprehensive, integrated approach to aged care marketing.

Our strategies are data-driven and tailored to each client’s unique needs. We don’t just focus on vanity metrics; we create campaigns that drive real business results.

Our team has extensive experience in digital marketing for the care sector, so we can help aged care providers grow online using our data-driven strategies. 

In today’s digital age, having a strong online presence is essential for attracting new clients and growing your business. A professional website and effective digital marketing can help you:

  • Reach a wider audience of potential clients
  • Showcase your aged care services and unique value proposition
  • Build trust and credibility with your target audience
  • Generate leads and inquiries from interested prospects
  • Stay top-of-mind with existing clients and referral sources

As a full-service agency, we offer a comprehensive suite of marketing services for aged care providers, including:

  • Website design and development
  • Search engine optimisation (SEO)
  • Google Ads and pay-per-click (PPC) advertising
    Social media marketing and advertising
  • Email marketing and automation
  • Content marketing and copywriting
  • Branding and graphic design

The timeline for seeing results varies depending on the strategy and channels used. Some tactics, like Google Ads, can generate leads relatively quickly. Others, like SEO, are longer-term strategies that build results over time. In general, you can expect to start seeing measurable results within 3-6 months of starting a comprehensive digital marketing program.

We use a variety of metrics to measure the success of our campaigns, depending on the specific goals and KPIs we establish with each client. Some key metrics we track include:

  • Website traffic and user engagement
  • Leads and conversions generated
  • Search engine rankings and organic visibility
  • Social media followers, engagement, and reach
  • Email open and click-through rates
  • Return on ad spend (ROAS) and overall ROI

We start by taking the time to understand your unique aged care services, target market, competitors, and business goals.

We conduct thorough research and analysis to identify opportunities and develop a customized strategy that aligns with your objectives.

Our strategies are flexible and adaptable, so we can continually refine and optimize based on data and results.